This is a project that had to be done in a span of a week. In our school this event is called a workshop, where we collab with the Interior Architects from our school and one other invited school. Our theme was to create a small promotional event for opening of a museum, Named MAD. The goal is to have people come to the event.
The theme of this project is Neon lights and play of light and shadows. In this project we also have to demonstrate the museums purpose. FASHION AND DESIGN.
Our concept and baseline is that "MAD IS THE NEW ENLIGHTMENT"
meaning being mad is a new way and a better way to think and being creative. Thus reflecting on the past artists, who the most were deranged and some a little Mad, but that is why they succeed, is because of their way of thinkging. Thinking unrationally, but yet creating something beautiful.
THE WEBSITE POPUP
This is the popup where when arrive to the MAD page, A animated popup will arrive, and notify you of the promotional event. The style is minimalist and simple. Something simialr to the graphical style of the MAD website. However, its colors are opposite as the light and neon is our theme, for the event. (The next three demonstrates the animation.)
As keeping to our theme, the three bars represent the inflouresent neon lights, lights the room contents
THE FLYERS
The flyer is a printed version of the pop up, but with a few more contents added to it. Our flyer relates to our concept and our base line. However, it goes a bit further. The flyer, opens like a gate, demonstrating that you have to discover what it is inside and enlighten your self.
URBAN PROMOTIONAL
Not only did we have to make a flyer and electronic promotional. We had to also attract possible people on the streets. The first two are the minimalist poster, that will actually light up when people get near. The last is the banner that will be placed in different areas.
THE ARCHITECTS SIDE
This would be the tent that would be placed infront of the museum. The stucture is minimalist and it will have a projection that will light up the facade of the building making somesort of light show.
INSTALLATIONS
In order to capivate the people we had to create corners. (We had to do it, when given with the brief.) These corners are more art installtions that have a interactive notion to them. We still are focus on the theme of light so most of these installation are done by night.
GALLERIE DE LA RENNE
GRAND PLACE
METRO
